The White Shirt Project

Elegance. Equity. Energy.


Starting in a home studio, with a compulsion for finely tailored white shirts,

The White Shirt Project was designed to challenge global inequities by providing a countermeasure to the devastating impact of the used clothing market on the textile industry in Ghana.

Once boasting 16 major textile companies, Ghana’s textile industry has suffered from the unconstrained dumping of discarded clothing leaving fewer than 5 major companies still operating.

Our single source production model acknowledges Ghana’s profound tradition in textile manufacturing and the area’s rich supply of cotton. It directly challenges the real and perceived obstacles to trade by providing African textile manufacturers and their workers direct and equitable access to the global marketplace.

Our hand-picked cotton comes from the fair-trade farms in Burkina Faso and is processed at GTP.

Established in 1966, GTP was the first Ghanaian owned textile brand and remains one of the world’s largest producers of African print.

The Classic White Shirts are then hand tailored at Winglow Clothes and Textiles, a female owned Ghanaian textile manufacturer that has been training and providing gainful employment for the people of Accra for over 30 years.

By exploiting the opportunity to export the Classic White Shirt with no export duty out of Ghana and no import duty into the US, we have demonstrated the feasibility of this model and look forward to expanding our production to include a full clothing line in 2024  

So, there you have it . . .the What the Why and the How of the White Shirt Project and the joy of our standard: 

Look Good - Do Good - Feel Good